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Today's best coffee Article
Coffee's Third Place in New Retail
Retail consumers have witnessed an extreme makeover during the past decade; and no, this has nothing to do with your Botox? party last Friday night. Internet-driven companies like Amazon.com and mega store warehouse outlets like Wal-Mart and Costco have changed how we as Americans buy everything from automobiles to zoot suits. Brick and mortar specialty retailers, looking to add value to the experience of shopping in-person, have taken cues from Disney and created their own ?happiest place on Earth? exclusively for you to shop. Not surprisingly, this approach has drawn largely on the appeal of coffeehouses as an effective third place in which we may comfortably congregate and be willingly predisposed to lighten our wallets.
In his book The Great Good Place urban sociologist Ray Oldenburg demonstrates why gathering places are essential to a community. He argues that bars, coffee shops, general stores, and other ?third places? (in contrast to the first and second places of home and work), are central to local democracy and community vitality. This principle may be seen in action as a part of Starbucks successful marketing strategy,which is based largely on positioning its stores in communities world-wide, often outfitting them with comfortable furniture and wireless Internet access to entice customers to stay longer and come back more often. It is sadly ironic that Oldenburg attributes the societal need for such casual social interaction on the globalization of enterprises that displace local businesses and the adverse affects of mobile technology that makes us each less likely to know our own neighbors. Brilliantly, Starbucks is manufacturing the societal conditions that make its own business model in demand.
The coffee bar is an excellent choice for retailers to create their own third place since it is relatively inexpensive to implement and operate, less dangerous and more politically correct than alcohol bars and can by itself be a profitable addition to practically any business model. Just look at a few of this nation?s leading retailers that have benefited from this approach:
Borders Group
Ann Arbor, Michigan based Borders Group opened its first Borders Caf? in 1990, and now dedicates 1,400 square feet of retail space to its in-store coffee shop in nearly all of its domestic locations.
?The aroma of coffee in the bookstore and the atmosphere a cafe creates invite people to spend time with a book,? says company spokesperson Holley Stein.
Having signed a licensing agreement with Starbucks? Seattle?s Best Coffee subsidiary to upgrade its independently operated cafes in 2004, Borders Group management noted ?remodeled stores perform 2.6% better on average than other stores in the chain,? citing ?The cafe and gifts and stationery categories were the strongest performers in remodeled stores.?
Whole Foods
?Whole Foods thinks shopping should be fun,? says John Mackey, company CEO and founder. Since opening the first in 1980, Whole Foods has taken the approach of creating a unique shopping experience with a focus on upscale organic foods. Now with 183 location and dozens more under development across the USA, coffee is a substantial portion of Whole Food?s business model, both retail whole bean sales and in-store bar beverages.
Bookstores and grocery stores were early adopters of the third place, but are by no means the only places that specialty coffee can succeed. Visit shopping centers, strip malls and Main Street shopping districts around America and you will find florists, hairdressers, upscale automobile dealerships, financial institutions and even pet grooming services serving coffee to build their native businesses. Even petroleum retailers (known as gas stations outside of the industry) tout espresso, cappuccinos, caf? lattes and other specialty beverages, where only a few years ago glass carafes and stale drip coffee had prevailed.
Smart retailers are taking the approach of making specialty coffee a part of the new ?interactive theater? approach to shopping. What could be better than fulfilling our need for community with a good cup of coffee?
Andrew Hetzel is the president and founder of Cafemakers, a specialty coffee business consultancy based in Hawaii. Cafemakers shows restaurants, hospitality businesses and coffee shops in North America and worldwide how to improve customer satisfaction and profitability by serving better quality coffee. Information is available online at http://www.cafemakers.com or by calling (808) 443-0290. |
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Headlines on best coffee
B40 Elite Gourmet Single-Cup Keurig Coffee Maker
Tue, 13 May 2008 12:42:44 -0700
B40 Keurig Coffee Maker Product Description The perfect coffee maker for entertaining, this 1500-watt single-serve elite home-brewing system brews a fresh cup of excellent gourmet coffee or tea in less than a minute. This machine uses Keurig’s patented K-Cups, which now offers over 190 varieties of pre-measured gourmet coffee, tea, and cocoa from a variety of premium brands. The brewer’s patented one-touch technology ensures precise control of brewing, and there’s no messy grinding or clean
Independent, The (London) - The Great Escape
Wed, 30 Apr 2008 07:00:00 GMT
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Thursday, May 08, 2008
We had started out on this mission of information on coffeeonline with lots of optimism. And we have also ended it in the same manner.
Today's coffeeonline Article
The Best Coffee Comes From Slow Roasted Beans
When you want the best desserts you go to a bakery, so when you want the best coffee beans you should head to a specialized coffee bean bakery. You might not find a place actually called a "coffee bean bakery," but you can certainly find a shop that roasts their beans by hand. This will give you the best quality and flavor to your beans when you choose those that are roasted by skilled roasters.
Roasting coffee beans to make delicious cappuccino or espresso is an art. Skilled coffee roasters know that each bean is different and know how to bring out the best flavor by paying attention to the differences between the bean's unique size, shape, color, and density. Knowing how long to roast each bean can make the difference between a great cup of cappuccino and a lousy one. A coffee bean bakery focuses on bring out the best of the beans and paying attention to the unique properties that are part of the bean.
Although a machine can roast a coffee bean, deep roasting will do more than this. A roasting specialist knows how to bring out the best flavor and texture to the coffee. Think of the difference between a professional cappuccino maker and one you have at home. This is the kind of difference of quality you can expect between professional roasting and machine roasting. Like the professional cappuccino maker, you will get the best product when you use a professional slow roaster. The final product will be livelier and more energized than one that was roasted by machine.
Roasters make sure to roast their coffee slowly instead of speeding through the process. Roasting experts know how to speak the language of their bean and how to make sure they are getting it to its fullest potential. These beans are roasted to their highest potential.
Crack open a bean before you purchase it to see if it was roasted professionally. If the bean is darker on the inside than on the outside than you know it was roasted the best way. If the bean is darker on the outside, then watch out, these beans were rushed through the process.
About the Author
Concentrating on the topic of roasting, the author is publishing especially for http://www.coffee-espresso-maker-tips.com . You can come across his articles on cappuccino makers over at http://www.coffee-espresso-maker-tips.com and various other sources for coffee knowledge.
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Enriched ganoderma extratc and Reishi coffee
Fri, 29 Feb 2008 23:03:10 -0800
Herbal coffee’s are some of the many types of beverages that focus upon wellbeing. Herbs in coffee thats like adding coffee beans to ice cream! how can I explain the benefits of such natural remedies and allow more focus upon the traditional way of natural living. Living healthy means eating and drinking right” start your daily regimen with ganoderma coffee and feel the reishi mushroom working deep with in you’re immune system. Gano Excel places the highest importance on quality control in al
The aim of this article was to spread as much information on chicory coffee as possible. We surely do hope that we have succeeded in it.
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The Coffee Lovers Food and Drink Buying Guide
Buying coffee, food and drink products is an art, if you know how you can get some great bargains. It could mean you discover a alpenrost coffee roaster or Guatemala Coffee product being advertised in the city press however because the merchandise is not being marketed by a coffee vendor or food and drink merchant you are hesitant about buying, The wisest phrase you that will ever be spoken regarding sourcing coffee products are "check it out before you buy". In fact it may perhaps be that this coffee item is actually brand spanking new or nearly new, it may just be the vendor is offering it for reasons that are actually honest and understandable. It could possibly be an unwanted gift or maybe somebody in the family has just died, you see you may pass up the chance of securing a coffee for next to nothing simply because you did not check out the details.
: Finding coffee products on Ebay
Ebay is a superb place to look for good coffee deals, the useful thing about ebay is that there tends to be a whole heap of brand new coffee merchandise to bid for, you see purchasing new electric coffee grinders or arabica beans for a massively low price is not unusual of on the ebay auctions. Due to the fact that I am a coffee wholesaler I have obtained masses of amazing deals on ebay when buying coffee goods and then retailed these things my customers who were extremely delighted to obtain these discount coffee products from me. The real secret for acquiring food and drink merchandise via ebay is to leave your bid until the very last moments if the bid session, because of this very method I recently got hold of a Jamaican Coffee product for 80% of the going market cost and made killing when Selling the item on [ also the customer I sold it to also got the merchandise for a superb price ].
: When obtaining something like a coffee grinder part ask for a discount
My old dad always used to say to me," if you don't ask for discount you won't get it", If you venture into a store that is selling coffee products and come to find an item like a Brazilian Santos sachet or mocha coffee pack that you want to buy then make sure you request a price cut. You will obviously be given one of 2 replies when asking for a price drop when buying a coffee or food and drink related items, if the vendor is owned by one person then you are pretty likely to get the reply you would like because the small town food and drink dealers are somewhat more desperate to sell. The secret when seeking a discount is to try and call the business owners bluff and don't act as if shopping for the coffee or accessory is the paramount focus of your attention, ready yourself to head towards the exit with the product still resting in the suppliers store. This should generally push the odds of a price reduction in your favor because it is very likely that the smaller coffee merchant will not be able to lose a sale and the product might soon be yours to take.
: Sourcing coffee products via competitions
This is not very straightforward however it can quite obviously generate the ultimate cost discount when trying to find a coffee, I myself have not been lucky enough to get food and drink merchandise in this way although I do have a friend who is a competition junkie and I have indeed acquired a german coffee machine this individual was awarded and subsequently sold it in my suppliers store. This individual showed me that by making the most of the internet it is pretty simple to locate competitions for products you particularly need. What you do is type in search phrases like "win coffee" or "coffee competition" and a mixture of coffee competitions will be displayed there on your computer screen.
We hear all the time that many things are possible so even if it's the case that you do not see how you have the cash to buy a green blend coffee pack or german coffee thermos it doesn't necessarily mean such a thing utterly unlikely.
About the Author
The Free Secret Coffee report by Larry Whiter the author of this article can be found at : http://www.bjcoffee.com
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New Orleans Restaurants, Still Limping, Lead City's Revival - Bloomberg
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New Orleans Restaurants, Still Limping, Lead City's Revival Bloomberg - ... a beautiful presentation of fig-and-foie gras beignet fritters with vanilla, cracked coffee beans, foie gras cafe au lait and a chicory coffee mist. ... |
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Here I used storyboard sketches.
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A Blog on an Internal Intranet System Can Act as a Bugged Coffee Pot Collecting Shop Talk
There have always been stories of the coffee pot at the office being bugged and although this is the height of paranoia, indeed it would make sense to have that input as an executive wouldn't it? Don't think it has not been tried, in fact it is an old spy trick which goes back long before the cell phone records tricks at HP. In theory an organization needs to know what its collective minds are thinking to insure that the mission is achieved and everyone is on the same page.
It is for this reason that I believe it might be wise to have a company intranet system which allowed for inter-office blogging. Why not, those things are being said anyway and management needs to know about it to prevent problems in the future. An intranet enabled with a company internal blog can get communication lines opened and keep them open with meaningful dialogue and constructive critique.
Indeed, some rules will also need to be set forth, such as the level of professionalism that is expected and the drive and mission statement to draw out solutions, ideas and concepts to improve the work space and increase efficiency in the organization to propel profits. These are just some of the reasons I am going to recommend setting up a Blog in your intranet system ASAP.
I certainly hope this article is of interest and that is has propelled thought. The goal is simple; to help you in your quest to be the best in 2007. I thank you for reading my many articles on diverse subjects, which interest you.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington |
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